Free consultation with  the Harris Communications Group on Thursday, April 21, 2011
Social media is a wonderful outreach tool—but for landing customers, it’s only as good at the Web site it sends visitors to. During the recession, many companies and organizations neglected their Web sites —but as the economy improves, we are seeing great interest in replacing outdated content and clunky, old fashioned Web technologies with new material and functionality that is easy and inexpensive to use.
As part of Harriscom’s Third Thursday speaker series,  we will evaluate five Web sites for free.
If you’ll send your url to, we’ll   meet with the first five companies to respond.
Meetings will be scheduled for Thursday, April 21, between three and five PM  at in the Cambridge (MA)  Innovation Center at 1 Broadway in a room yet to be determined.
  We’d  also be happy to look over forthcoming press releases and other marketing materials if you’ll send them ahead of time.
—Anita M. Harris
Anita  M. Harris is president of the award-winning  Harris Communications Group, a Cambridge, MA agency specializing in  strategic marketing communications, public relations and thought leadership for emerging companies in health, science, technology and energy fields.
  A former national journalist, Anita has reported for Newsday and the MacNeil/Lehrer Report of PBS, and served as a regular columnist for MSN.  She has taught communications at Harvard, Yale, Tufts and Babson and served as Public Affairs Director for the Harvard School of Public Health. 
In more than 12 years as a commumications consultant, she has developed Web content and navigation systems for  Inforonics, DIAMED, Radcliffe College, Center for the Study of Aging, and the St. Elizabeth’s Medical Center, among other clients. She has provided media relations and thought leadership services to  a variety of companies in the US and abroad. 


In bad economic times, cosmetics ordinarily do fine–because, experts say, women are likely to buy small things, like lipstick, instead of big ticket items–to make themselves feel happier.  So I was interested to read in today’s Wall Street Journal that Loreal is planning to offer lower priced items–following a 7 per cent decline in profits, this year.

But there is a bright spot. My  client, Scientia Advisors, released a study this week showing that the global market for cosmeceuticals (cosmetics offering health benefits) is growing nearly twice as fast as the overall cosmetics and toiletries market.

Scientia found that in order to sustain such rapid growth,  manufacturers and brand owners must fill a relentless demand for new ingredient concepts in a context of changing government regulations, market dynamics and cultural trends. 

 Cosmeceuticals are personal care products that go beyond cosmetics by providing an added health benefit –such as UV skin protection, wrinkle or acne reduction, or hair or skin moisturizing—but do not claim a therapeutic effect. Cosmeceuticals are also known as biofunctional materials, dermaceuticals, functional cosmetics, performance cosmetics, active cosmetics, and dermocosmetics.

For more info you can download the study from Scientia’s Web site at  

–Anita Harris

HarrisComBlog is a publication of the Harris Communications Group of Cambridge, MA. We also publish the New Cambridge Observer.

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